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Convenience Store Weighing Application Note: Drive Profits, Increase Sales |
Driving Sales, Fueling Profits
Currently, more than 150,000 convenience stores across the United States conduct about 160 million transactions a day – which translates to about half of the entire American population visiting a convenience store every single day! No longer simply a place to refuel and grab a quick and often unhealthy snack, C-stores are now offering a greater assortment of ‘good for you’ snack options while challenging supermarkets and quick service restaurants for nutritious, portable and affordable meals on the go.
As more and more convenience stores expand their offerings to include freshly prepared deli items, salads, produce and healthy alternative bulk items, retailers are recognizing the value of ‘scaling up’ their enterprises. By adapting a fresh new attitude of “weight and see,” C-store owners are experiencing increased sales, improved customer satisfaction, and a larger, more responsive – and responsible – role in the daily lives of the local community.
Download this Application Note to learn about ways to gain business and boost profits with fresh food sale-by-weight processes in your Convenience Store.
Get Fresh: It’s Easier Than You May Think
The majority of America’s convenience stores already have fresh food programs: more than 75 percent of C-store operators say they sell fresh fruits and vegetables; nearly 60 percent sell packaged salads; and nearly 50 percent offer fresh-cut produce items to their customers. Sales are increasing year by year – half of the retailers surveyed say they’re selling more fresh produce items, one third say they’re selling more fresh-cut, and more than one-fifth say they’re offering – and selling – more salads.
The trend is not likely to reverse. Consumers continue to demand fresh and healthy meals and snacks, and convenience store operators want to satisfy this growing trend.
A successful fresh food program does not occur overnight, and retailers may need to accept temporary setbacks, losses and other challenges as the program gets underway. Patience is key and steady efforts will payoff. A commitment to the long-term success of the program is an essential ingredient.
