 |
Edeka Hieber’s Frische Center Case Study |
Hieber’s Frische Center, Bad Krozingen
Hieber’s EDEKA markets are customer-friendly worlds of shopping experience with a seamless offering or products. In the newest Hieber market, from the outset: Self-service and counter scales from the UC Evo Line from METTLER TOLEDO.
In October 2011 Hieber’s Frische Center opened its most modern market in Bad Krozingen. The name Hieber makes the following mandatory: Customers move through clearly configured product worlds and experience an absolutely first-class presentation of goods in every assortment. In the center of the shopping experience are the assortment of fresh foods and domestic products. The modern store scales from the METTLER TOLEDO UC Evo line, with their sleek design and black color, fit the scenery perfectly and send a signal for quality at the point-of-sale. Through the customer screens of the scales, Hieber communicates understated and up-to-date information about events, and in this way strengthens customer loyalty.
Design for an enhanced shopping experience
In the 2,300 square meter market in Bad Krozingen, the team surrounding Dieter Hieber is fully behind METTLER TOLEDO scales. At the deli counter with sections for meat, cold cuts, cheese and fish, nine UC-HTT-M touch screen scales ensure rapid processing. In the produce section, three UC-GTT-M self-service scales are available for use. In addition, Hieber ordered three UC-GTT-M scales for prepackaging in the bakery and fresh prepared convenience products. “There is no fixed Hieber concept that we simply apply to every market,” said Norbert Schoeffel, co-manager at Hieber’s Frische Center.
“When there is a new store opening, we are always starting with a blank sheet of paper. This way, we stay in step with current trends. Fixed principles set the general direction: Elaborate mazes of shelves, customer stopper displays, checkout line product racks – anything that could be bothersome is not found at Hieber’s. The customer can expect a stress-free and pleasant shopping experience with low shelves, wide aisles and a compelling assortment including many local and regional specialties.
