The webinar's moderator, Michelle Fenstermaker, is Executive Director Strategy & Insights at WD Partners. Recently named on Path to Purchase Institute’s list of Who’s Who of Shopper Marketing, Fenstermaker leads a team of researchers and strategists who develop, implement, and analyze primary research that can be used to inform branding, positioning, retail, and customer experience innovations. Fenstermaker also leads the consumer research initiatives that drive WD’s quarterly white paper campaigns.